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01Mar 2013

Posted by 01.3.2013 | 12:00 AM

Bits of Hope, Gifts of Life


In celebration of World Kidney Day in March, KDF launched the “Bits of Hope, Gifts of Life” campaign. The objectives of this meaningful campaign were to collect well-wishes and encouragement from members of the public for kidney patients and healthcare professionalswhile raising funds and promoting kidney health at the same time.

On 30 March 2013, well-wishes collecting booths were set up at JCube and Junction 8, and members of the public were invited to pen their well-wishes down on specially-designed KDF sticky note paper. Their words of kindness were then put up on a display board. At the end of this meaningful campaign, which spanned over a period of 3 months, $53,508 was raised. The well-wishes collected were also compiled into an eBook that can be viewed here.

Hyperlink: https://www.mixbook.com/photo-books/all/bits-of-hope-gifts-of-life-8903194?vk=cjn7H7Q5QC